English wine week Assignment Example | Topics and Well Written Essays - 1000 words

English wine week - Assignment Example The first step in competitor analysis involves price differentiation. Under price differentiation, EWP must have a strong understanding and knowledge on the prices and pricing strategies of the competitors. It is after this that EWP will employ alternative pricing strategies that would enable it to gain market dominance. It is also important for EWP to understand the marketing strategies of the competitors and their effectiveness. Finally, EWP must have a deeper knowledge on the production technics employed by their competitors. 3.0 Objectives The primary objective of English Wine Producers (EWP) is to dominate the wines market of the United Kingdom by winning the confidence and royalty of the potential customer and wine consumers. Market dominance being the primary goal of all institutions, to excel and dominate the wines industry of UK, EWP must be ready to battle it out with other well established wine manufacturers. This primary objective would only be realized through product pr omotion and popularizing its products in the media, vineyards promotion, tourism sector wine popularity, and among the members of the wine trade or national consumer (Gelder, & Woodcock, 2003). Other English wine promotional includes trade media and trade bureaus. Other objects of the company include remaining profitable in the industry since it is a profit making entity. 3.1 Direct Marketing Objectives Business is all about marketing and customers. The basic function of the marketing department of the organization is to ensure that EWP reach out to all the potential customers. The effectiveness of direct marketing strategy is to increase the sales promotion of the English wines. The company promotes its products indirectly through promotional companies such as United Kingdom Vineyards Association and Welsh Wines (McLoughlin, & Aaker, 2010). The EWP also conducts national promotion for its products during special events such as English Wine Weeks, sporting activities, Queens Diamond Jubilee, The Royal Wedding and other major events both within the UK and abroad. 3.2 Acquisition Objectives The main objective of EWP undertaking acquisition increase market penetration and development through sound sales and financial policies. This entails investing resources on the company’s potential areas of growth and economic development. Besides, a company interested in acquisition and takeover must be ready to invest in leadership and management so as to achieve stability and economic growth (Sherman, & Hart, 2006). EWP objectives of the proposed acquisition are to mobilize resources to invest in growth potentials and opportunities. This company will benefit from a great deal through increased sales, revenue allocation and management, and improved man power in the leadership and management skills.by forming a partnership with Vineyard, EWP stands an opportunity of expanding its marketing skills and exploring new ventures. 3.3 Retention Objectives It is important for EWP to be consistent in its strategies and policies. This principle calls for retention as a fundamental strategy when handling its labour force and human capacity. Retention policy entails appreciating, developing, valuing, and trusting in the labour force or production techniques (Mauk, & Army War College, 2012). This is essential in maintaining good relationship with the staff, and also providing an

Is the Democracy Good for the Economy of the Country Essay

Is the Democracy Good for the Economy of the Country - Essay Example Institutions in a particular country matter and history plays an important role because, in order for an economy to perform well, it should have started off well [Sokoloff et al 2000]. A country with a history of poverty is likely to remain poor. A worker who is on low subsistence wages is likely to be struggling to gather his basic necessities and to simply survive. Therefore he cannot function as an entrepreneur. He is caught in the vicious cycle of grinding poverty and is unable to accumulate enough money to invest in any business enterprise or even earn interest from savings. Further, such an individual will not be considered a good risk by credit institutions and he will not be able to secure loans either, in order to invest in capital and another start-up costs to fund any enterprise [Ghatak 2002]. Therefore the extensions of credit facilities and loans of money are restricted to rich entrepreneurs, who become a select few who cannot accelerate the growth of the per capita inco me of the majority and thereby also accelerate economic growth. Â  As opposed to this, the United States and Canada, for example, started off working on land that was not rich in crop and was difficult to cultivate. Hence, there was more scope for individuals to thrive and adopt the role of the entrepreneur as they took up the challenge of land cultivation. This resulted in a more egalitarian society where wage differences were not really so high. Therefore these nations started off with a predominantly higher per capita income, and this improved and advantageous economic situation continues even today. Credit institutions in these nations are strictly monitored by Government and interest rates are controlled. Due to the safety net of Government regulations and control and a historically corruption-free environment, more people are able to qualify to receive and repay loans {Piketty 1997] thereby increasing economic activity by investments and consequently improving economic growth.